The pressures of providing quality service, controlling costs and understanding the growing competition are on the rise for libraries. Libraries, like other nonprofit organizations across the country, are struggling to balance mission mandates with financial realities. Managing this double bottom line is the heart of social entrepreneurship - generating more revenue to fuel mission-related activities. During this session, learn more about the critical success factors, concepts, assumptions and strategic framework for social entrepreneurship. Learn to identify your core values and core competencies so that you can prepare your library for a more market-oriented future. We will examine potential outcomes, stakeholder needs and target market segments as well. We will begin to focus on several new areas of business expertise and knowledge that will be required of libraries in the twenty-first century.